Post by account_disabled on Feb 24, 2024 8:41:07 GMT
If once the customer, or rather, the potential customer, wanted to "touch" it, today he wants to see, imagine, have a preview of the possibilities that will open up to him thanks to your product or service. To put it in one word, today people are looking for engagement and what's better than a video to achieve it? Video marketing , increasingly widespread, is effective in making itself known and arousing interest, but like any digital tool, it expresses its potential only if used correctly. Of course, you might be thinking that it's one thing to sell clothing and plan a video advertising campaign to present the new collection, it's another to sell services or valves for compressed air. It may seem banal, but everything can be proposed by generating interest, as long as we have a strategy which, in this case, allows us to produce the right videos , promoting them with the right budget through the right distribution channels. Let's see how to do video advertising through Google Ads YouTube video campaigns. Why choose a video campaign on Google Ads? video adv marissa-lewis-T8WMoPBcWRA-unsplash Video campaigns on Google Ads represent a highly advantageous strategic choice for promoting your brand and reaching an incredibly large or targeted audience.
First of all, do you know that YouTube is the most visited site in the Middle East Phone Number List world after Google? People view a billion hours of content every day, not bad, huh? Furthermore, the use of videos has become increasingly widespread thanks to the growing accessibility of mobile devices, faster internet connections and new technologies such as smart TVs (which have the YouTube app already integrated). Furthermore, the video is unrivaled in creating engagement ! Thanks to its ability to combine visual, audio and narrative elements, it captures the audience's attention much more effectively than other advertising formats. Another great advantage of video campaigns on Google Ads is the possibility of segmenting the audience based on different criteria, such as interests, demographics, geographic location and online behaviors. This allows us to target the campaign exactly at the people who are most likely to show interest in our products or services. But more than any words, numbers count and video campaigns on Google Ads have the added advantage of being able to be measured with extreme precision . Advertisers can in fact track the number of views, engagement, conversions of their videos as well as costs per click. There are countless metrics that can be read on the platform and a measurement plan therefore becomes necessary.
Having clarified why you should choose a video campaign on Google Ads, all that remains is to design your campaign and choose the most appropriate sponsorship strategy. Type of main video campaigns Video campaigns on YouTube offer advertisers a variety of options to promote their brands, products or services through highly engaging ads. Each type of campaign has specific objectives and requires a different creative approach to capture the audience's attention. Let's discover the main video campaign formats and their distinctive features. In Stream – Ignorable . They are shown before, during or after other videos, but the viewer can skip them after 5 seconds. You can choose bids based on CPV (pay per view), Target CPM, Target CPA or Maximize Conversions. This type of format is suitable for various objectives such as sales, lead generation, web traffic and brand awareness. In Stream – Not Skipable: With these ads, viewers see the entire message without the ability to skip the ad. The ad length must not exceed 15 seconds and is shown before, during or after other related videos. They are perfect for brand campaigns and offer broad audience reach, including potential viewers on YouTube TV. Bumpers : these are very short ads, lasting 6 seconds, which are generally aimed at a large audience. Again, videos play before, during, or after another video, and audiences can't skip the ad. Bumper videos use CPM bidding, where you pay per impression.
First of all, do you know that YouTube is the most visited site in the Middle East Phone Number List world after Google? People view a billion hours of content every day, not bad, huh? Furthermore, the use of videos has become increasingly widespread thanks to the growing accessibility of mobile devices, faster internet connections and new technologies such as smart TVs (which have the YouTube app already integrated). Furthermore, the video is unrivaled in creating engagement ! Thanks to its ability to combine visual, audio and narrative elements, it captures the audience's attention much more effectively than other advertising formats. Another great advantage of video campaigns on Google Ads is the possibility of segmenting the audience based on different criteria, such as interests, demographics, geographic location and online behaviors. This allows us to target the campaign exactly at the people who are most likely to show interest in our products or services. But more than any words, numbers count and video campaigns on Google Ads have the added advantage of being able to be measured with extreme precision . Advertisers can in fact track the number of views, engagement, conversions of their videos as well as costs per click. There are countless metrics that can be read on the platform and a measurement plan therefore becomes necessary.
Having clarified why you should choose a video campaign on Google Ads, all that remains is to design your campaign and choose the most appropriate sponsorship strategy. Type of main video campaigns Video campaigns on YouTube offer advertisers a variety of options to promote their brands, products or services through highly engaging ads. Each type of campaign has specific objectives and requires a different creative approach to capture the audience's attention. Let's discover the main video campaign formats and their distinctive features. In Stream – Ignorable . They are shown before, during or after other videos, but the viewer can skip them after 5 seconds. You can choose bids based on CPV (pay per view), Target CPM, Target CPA or Maximize Conversions. This type of format is suitable for various objectives such as sales, lead generation, web traffic and brand awareness. In Stream – Not Skipable: With these ads, viewers see the entire message without the ability to skip the ad. The ad length must not exceed 15 seconds and is shown before, during or after other related videos. They are perfect for brand campaigns and offer broad audience reach, including potential viewers on YouTube TV. Bumpers : these are very short ads, lasting 6 seconds, which are generally aimed at a large audience. Again, videos play before, during, or after another video, and audiences can't skip the ad. Bumper videos use CPM bidding, where you pay per impression.